About Project
About Project
About Project
KILLOZ a phygital product designed for fitness and gaming enthusiasts seeking an exciting alternative to traditional workouts. It offers an immersive gaming fitness experience where your real-world movements drive in-game progress. Equipped with advanced AI and sensors, It tracks your body movements in real time, delivering accurate analytics directly to the app.
KILLOZ a phygital product designed for fitness and gaming enthusiasts seeking an exciting alternative to traditional workouts. It offers an immersive gaming fitness experience where your real-world movements drive in-game progress. Equipped with advanced AI and sensors, It tracks your body movements in real time, delivering accurate analytics directly to the app.
KILLOZ a phygital product designed for fitness and gaming enthusiasts seeking an exciting alternative to traditional workouts. It offers an immersive gaming fitness experience where your real-world movements drive in-game progress. Equipped with advanced AI and sensors, It tracks your body movements in real time, delivering accurate analytics directly to the app.
Workflow
Workflow
Workflow
Solution
Solution
Solution
Define
Define
Define
Empathize
Empathize
Empathize
Research
Research
Research
Prototype
Prototype
Prototype
Test
Test
Test
Problem Statement
Problem Statement
Problem Statement
With the rise of sedentary lifestyles, especially among Generation Z, there is a growing concern over physical inactivity and its long-term health consequences. Traditional fitness routines often fail to capture the attention of this digital-native generation, who seek immersive, engaging, and tech-driven experiences. Gen Z tends to prioritize convenience, entertainment, and personalization in their activities, often turning to gaming for recreation rather than physical exercise.
With the rise of sedentary lifestyles, especially among Generation Z, there is a growing concern over physical inactivity and its long-term health consequences. Traditional fitness routines often fail to capture the attention of this digital-native generation, who seek immersive, engaging, and tech-driven experiences. Gen Z tends to prioritize convenience, entertainment, and personalization in their activities, often turning to gaming for recreation rather than physical exercise.
With the rise of sedentary lifestyles, especially among Generation Z, there is a growing concern over physical inactivity and its long-term health consequences. Traditional fitness routines often fail to capture the attention of this digital-native generation, who seek immersive, engaging, and tech-driven experiences. Gen Z tends to prioritize convenience, entertainment, and personalization in their activities, often turning to gaming for recreation rather than physical exercise.
By creating a fitness gaming product tailored to Gen Z, we can bridge the gap between entertainment and health, leveraging the immersive appeal of gaming to promote physical activity, improve fitness levels, and create a healthier future for this tech-savvy generation. The goal is to reimagine fitness as something fun, social, and rewarding, making it more accessible and desirable for Gen Z to engage in regular exercise.
By creating a fitness gaming product tailored to Gen Z, we can bridge the gap between entertainment and health, leveraging the immersive appeal of gaming to promote physical activity, improve fitness levels, and create a healthier future for this tech-savvy generation. The goal is to reimagine fitness as something fun, social, and rewarding, making it more accessible and desirable for Gen Z to engage in regular exercise.
By creating a fitness gaming product tailored to Gen Z, we can bridge the gap between entertainment and health, leveraging the immersive appeal of gaming to promote physical activity, improve fitness levels, and create a healthier future for this tech-savvy generation. The goal is to reimagine fitness as something fun, social, and rewarding, making it more accessible and desirable for Gen Z to engage in regular exercise.
Quantitative Research
Quantitative Research
Quantitative Research
Understanding user challenges allows me to design solutions that significantly simplifies their lives, ensuring the product deeply aligns with their individual needs while also easing their healthy daily routines effectively. We distributed a google form to friends, family, friends of friends and whatsapp groups to recruit eligible candidates. A total 100 people sample size was collected to understand user needs and wants.
Understanding user challenges allows me to design solutions that significantly simplifies their lives, ensuring the product deeply aligns with their individual needs while also easing their healthy daily routines effectively. We distributed a google form to friends, family, friends of friends and whatsapp groups to recruit eligible candidates. A total 100 people sample size was collected to understand user needs and wants.
Understanding user challenges allows me to design solutions that significantly simplifies their lives, ensuring the product deeply aligns with their individual needs while also easing their healthy daily routines effectively. We distributed a google form to friends, family, friends of friends and whatsapp groups to recruit eligible candidates. A total 100 people sample size was collected to understand user needs and wants.
55% users prefer to work out at home
55% users prefer to work out at home
55% users prefer to work out at home
86% users are engaged in any form of workout
86% users are engaged in any form of workout
86% users are engaged in any form of workout
Majority of the user’s prefers doing cardio,aerobics form of workout
Majority of the user’s prefers doing cardio,aerobics form of workout
Majority of the user’s prefers doing cardio,aerobics form of workout
On an average user workout for 45-60 min per day
On an average user workout for 45-60 min per day
On an average user workout for 45-60 min per day
About 65% users would prefer engaging in a sports/fun activity instead of daily workout sessions
About 65% users would prefer engaging in a sports/fun activity instead of daily workout sessions
About 65% users would prefer engaging in a sports/fun activity instead of daily workout sessions
45% users sometime enjoy their workout sessions
45% users sometime enjoy their workout sessions
45% users sometime enjoy their workout sessions
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Research Insights
Research Insights
Research Insights
Why people are so inconsistent about their workouts?
Why people are so inconsistent about their workouts?
Why people are so inconsistent about their workouts?
Working out alone without external accountability (e.g., a workout partner or coach) can make it easier to skip workouts.
Working out alone without external accountability (e.g., a workout partner or coach) can make it easier to skip workouts.
Working out alone without external accountability (e.g., a workout partner or coach) can make it easier to skip workouts.
Doing the same workout repeatedly become monotonous, leading people to lose interest.
Doing the same workout repeatedly become monotonous, leading people to lose interest.
Doing the same workout repeatedly become monotonous, leading people to lose interest.
Some people don't have a clear reason for working out or they don't enjoy their workouts, which makes it hard to stay motivated.
Some people don't have a clear reason for working out or they don't enjoy their workouts, which makes it hard to stay motivated.
Some people don't have a clear reason for working out or they don't enjoy their workouts, which makes it hard to stay motivated.
Busy schedules due to work, family, or other commitments can make it difficult to prioritize exercise.
Busy schedules due to work, family, or other commitments can make it difficult to prioritize exercise.
Busy schedules due to work, family, or other commitments can make it difficult to prioritize exercise.
Setting goals that are too ambitious or not seeing results fast enough leads to frustration and giving up.
Setting goals that are too ambitious or not seeing results fast enough leads to frustration and giving up.
Setting goals that are too ambitious or not seeing results fast enough leads to frustration and giving up.
User Persona
User Persona
User Persona
Painpoints
Painpoints
Painpoints
Workout at gym sometimes
Likes to do plays sport,cardio,yoga
Wants to get abs and biceps
Workout at gym sometimes
Likes to do plays sport,cardio,yoga
Wants to get abs and biceps
Workout at gym sometimes
Likes to do plays sport,cardio,yoga
Wants to get abs and biceps
Inconsistent in workout due to work
lack of motivation, laziness
Inconsistent in workout due to work
lack of motivation, laziness
Inconsistent in workout due to work
lack of motivation, laziness
Nitin , 25
Corporate Job
Goals
Nitin , 25
Corporate Job
Goals
Nitin , 25
Corporate Job
Goals
Prasanna , 31
Homemaker
Goals
Prasanna , 31
Homemaker
Goals
Prasanna , 31
Homemaker
Goals
Workout at home
Likes to do yoga, cardio and strength training.
Wants to get fit and build stamina
Painpoints
Wants to get fit but inconsistent in workouts due to busy schedule
Workout at home
Likes to do yoga, cardio and strength training.
Wants to get fit and build stamina
Painpoints
Wants to get fit but inconsistent in workouts due to busy schedule
Workout at home
Likes to do yoga, cardio and strength training.
Wants to get fit and build stamina
Painpoints
Wants to get fit but inconsistent in workouts due to busy schedule
Lack of motivation and enthusiasm
Inconsistent due to busy schedule and monotony
Lack of motivation and enthusiasm
Inconsistent due to busy schedule and monotony
Lack of motivation and enthusiasm
Inconsistent due to busy schedule and monotony
Ridhika ,19
College Student
Goals
Workout at home
Likes to do aerobics, dancing, cardio, yoga
Wants to get lean and control her weight
Does workout for 1 - 1.5 hrs/day
Painpoints
Ridhika ,19
College Student
Goals
Workout at home
Likes to do aerobics, dancing, cardio, yoga
Wants to get lean and control her weight
Does workout for 1 - 1.5 hrs/day
Painpoints
Ridhika ,19
College Student
Goals
Workout at home
Likes to do aerobics, dancing, cardio, yoga
Wants to get lean and control her weight
Does workout for 1 - 1.5 hrs/day
Painpoints
Moodboard
Moodboard
Moodboard
Matte finish
Matte finish
Matte finish
Linear texture
Linear texture
Linear texture
Hints of metal
Hints of metal
Hints of metal
Cylindrical form
Cylindrical form
Cylindrical form
Start the game
Start the game
Start the game
Tap to play
Tap to play
Tap to play
Let’s go
Let’s go
Let’s go
Home
Home
Home
Activities
Activities
Activities
Information Architecture
Information Architecture
Information Architecture
Sign up
Sign up
Sign up
Log in
Log in
Log in
Gender selection
Gender selection
Gender selection
Motion sensing
Motion sensing
Motion sensing
Pain tracker
Pain tracker
Pain tracker
Recovery updates
Recovery updates
Recovery updates
Point selection
Point selection
Point selection
Weight/BMI
Weight/BMI
Weight/BMI
Profile
Profile
Profile
Game selection
Game selection
Game selection
Record
Record
Record
Height
Height
Height
Progress
Progress
Progress
Goals
Goals
Goals
Days
Days
Days
Body focus
Body focus
Body focus
Ideation
Ideation
Ideation
Back view
Back view
Back view
Side view
Side view
Side view
Onboarding Screens
Onboarding Screens
Onboarding Screens
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02
02
Rechargeable Battery
Rechargeable Battery
Rechargeable Battery
Projection lens
Projection lens
Projection lens
Adjustable projection settings,
(brightness control, image scaling, edge blending)
Adjustable projection settings,
(brightness control, image scaling, edge blending)
Adjustable projection settings,
(brightness control, image scaling, edge blending)
Angle adjustment
Angle adjustment
Angle adjustment
Motion sensing camera
(motion/gesture recognitioncapability)
Motion sensing camera
(motion/gesture recognitioncapability)
Motion sensing camera
(motion/gesture recognitioncapability)
An interactive fitness experience
An interactive fitness experience
An interactive fitness experience
Fitness Gamification Product
Fitness Gamification Product
Fitness Gamification Product
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